All Good Things Come to an End
Creating Visual Poetry Through Contemporary Design
Client: Kaolee Yang
My Role: Creative Director, Publication Designer, Web Designer
Challenge: Design a contemporary poetry collection and accompanying author website that balances artistic expression with commercial viability, creating cohesive visual experiences across print and digital platforms that complement the emotional depth of the written work while establishing Kaolee's literary brand and platform.
Narrative Cover and Interior Illustrations: Created an original hand-illustrated cover plus custom interior illustrations that complemented selected poems throughout the collection. The illustration style balanced contemporary artistic expression with accessible visual storytelling, enhancing the emotional resonance of specific poems while maintaining visual cohesion across the entire book.
Emotional Typography Architecture: Developed a sophisticated typography system using carefully selected serif fonts that honored traditional poetry book aesthetics while feeling fresh and contemporary. Applied precise attention to line spacing, margin ratios, and page rhythm to create breathing room around each poem, allowing readers space for contemplation and emotional processing.
Integrated Digital Brand Extension: Designed and developed kaoleeyang.com as a seamless extension of the book's visual identity, creating a professional author platform that serves multiple functions: reader connection, work showcase, and literary community building. The website mirrors the book's color palette, typography choices, and illustrative style while optimizing for author platform growth and reader engagement.
Multi-Platform Production Mastery: Coordinated comprehensive file preparation across formats, ensuring the book's emotional impact and visual quality translated consistently from premium print production to digital distribution platforms. Managed technical requirements for independent publishing while maintaining design integrity, including proper formatting for both traditional bookstore distribution and online sales channels.
Integrated Digital Brand Extension: Designed and developed kaoleeyang.com as a seamless extension of the book's visual identity, creating a professional author platform that serves multiple functions: reader connection, work showcase, and literary community building. The website mirrors the book's color palette, typography choices, and illustrative style while optimizing for author platform growth and reader engagement.
As Creative Director and lead designer, I developed a comprehensive visual strategy that translated Kaolee's poetic voice across multiple touchpoints:
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