LOUD For Tomorrow Music Festival
Civic Engagement Through Cultural Connection
Client: LOUD for Tomorrow
My Role: Brand Campaign & Strategist, Lead Designer
Team: Julia, Maxima, Ambar, Erin
Challenge: Engage young Latinx voters through culturally authentic design
Bus Wrap Design: Transformed a bus tour transit into a vibrant mobile billboard, featuring bold typography and cultural motifs that captured attention across targeted neighborhoods while communicating GOTV messaging.
Bilingual Visual Campaign: Crafted culturally resonant posters and promotional materials that authentically represented the Latinx community, integrating Spanish and English messaging.
Merchandise Collection: Designed wearable brand extensions including t-shirts and bandanas that festival attendees proudly displayed, turning participants into walking ambassadors.
Social Media System: Designed social graphics for Instagram that maintained visual consistency while allowing for quick deployment of event and location announcements and voter registration information.
We developed a comprehensive bilingual visual system for a GOTV music festival to connect with young Latinx voters in Kings County, CA.
