To Immigrants With Love Campaign
Honoring Immigrant Journeys Through Visual Storytelling
Client: I Am An Immigrant
My Role: Lead Designer - Social Media Content & Visual Strategy
Team: Maxima, Alexis
Challenge: Create an engaging digital campaign to amplify immigrant stories and drive meaningful engagement
2022
We created a series of personalized illustrated portraits of immigrants paired with a written letters of gratitude and resilience, establishing an intimate visual narrative.
2023
We designed a bold typographic affirmation series using layered card motifs and vibrant color blocking that transformed immigrant self-declarations into powerful visual statements.
2024
We merged hand-illustrated figures with floral symbolism and vibrant hand-lettering to create a cohesive visual narrative celebrating immigrants.
For three consecutive years, we developed a culturally-responsive visual system that resonated authentically with diverse immigrant experiences:
Narrative-Driven Graphics: Developed an evolving visual system across three years from intimate illustrated portraits to bold affirmations to celebratory floral metaphors - each iteration maintaining campaign cohesion while amplifying authentic immigrant voices.
Social Media Optimization: Engineered platform-specific content strategically optimized for Instagram's algorithm and user behavior, resulting in 1,192% increase in audience reach and 580+ new followers through targeted engagement tactics.
Postcard Toolkit: Created downloadable, printable bilingual postcards that empowered community members to share personalized immigrant stories, extending campaign reach through participant-generated content.