Chispa LCV Environmental Justice Campaigns
Visual Storytelling for Climate Justice in Latinx Communities
Client: Chispa National, Arizona, Nevada, Florida, Maryland, Texas, Protégete Colorado chapters
My Role: Lead Designer & Visual Strategist
Team: Randy (Project Manager), Julia (Designer)
Challenge: Develop a comprehensive visual communication system for Chispa LCV that effectively addresses complex environmental justice issues facing Latinx communities while mobilizing diverse audiences to take action on climate policies across multiple states and campaigns.
Over three years, we created a vibrant visual language that celebrates Latinx environmental leadership combining bold cultural storytelling, accessible data presentation, and calls-to-action that mobilize communities across six state chapters while maintaining a cohesive nationwide identity.
Culturally-Centered Design Language: Developed a distinctive visual identity that represents Latinx communities while addressing environmental justice issues, incorporating cultural symbols, bilingual elements, and inclusive imagery.
Multi-Platform Campaign Systems: Created cohesive visual campaigns including social media graphics, merchandise, educational toolkits, and outreach materials for initiatives including Clean School Bus programs, State of the Air reports, and Earth Day activations.
State-Specific Adaptations: Tailored visual approaches for each state chapter (Arizona, Nevada, Florida, Maryland, Texas) while maintaining national brand consistency, addressing local environmental concerns through regionally-relevant imagery and messaging.
Socials Graphics
Designed and implemented a flexible content framework that maintained visual consistency while allowing for state-specific customization, creating over 300 graphics that generated significant audience growth across Instagram and Facebook.
Campaign
We designed a series of environmental justice timely campaigns across six state chapters. Through strategic bilingual design and campaign identities from air quality infographics to electric school bus advocacy, this work drove measurable community engagement while establishing Chispa as a leading Latinx voice in climate justice.
Merch
We created culturally and environmentally related merchandise for Chispa's community organizing initiatives, including an Earth Day t-shirt series featuring vibrant illustrations celebrating Latinx environmental leadership.
Each design incorporated symbolic natural elements and bold typography in a color palette reflecting both environmental themes and cultural heritage, transforming team members and supporters into visible ambassadors for climate justice throughout community events and advocacy activities.