Celebrate Hmong Magazine

Weaving New Narratives Through Contemporary Hmong Artistic Voices

Client: Celebrate Hmong

My Role: Lead Designer and Creative Stragetist

Team: Renee Ya, Nectaree Thao

Challenge: Design an editorial magazine that showcases 36 diverse Hmong artists while honoring cultural heritage.

  • Artist-Centered Layout System: Created flexible design layouts that highlighted each artist's unique style while ensuring a cohesive reading experience across diverse content types including interviews and biography information.

  • Production Excellence: Optimized all 110 pages for premium print reproduction, with careful attention to color accuracy, paper selection, and binding to create a collectible art object that honors the featured works

  • Collaborative Artist Engagement: Established communication with Celebrate Hmong's team and all 36 featured artists to collaborate and design layout decisions that shows fun and bold creation while holding space to highlight artist's work.

Building on our previous collaboration, I developed a comprehensive visual narrative that honored Hmong heritage while establishing a fresh, modern aesthetic for the second annual magazine:

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